{"id":190,"date":"2025-06-09T11:04:14","date_gmt":"2025-06-09T11:04:14","guid":{"rendered":"https:\/\/eccofort.eu\/?p=190"},"modified":"2025-06-09T11:04:16","modified_gmt":"2025-06-09T11:04:16","slug":"programme-to-capitalize-the-fortified-cultural-heritage-in-europe","status":"publish","type":"post","link":"https:\/\/eccofort.eu\/en\/sachartikel\/programme-to-capitalize-the-fortified-cultural-heritage-in-europe\/","title":{"rendered":"Programme to capitalize the fortified cultural heritage in Europe"},"content":{"rendered":"<p class=\"eplus-wrapper\"><strong>Research - Tourism - Marketing - Networking<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\"><strong>Dirk R\u00f6der<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The cultural heritage of fortified monuments belongs to the most important contemporary witnesses. It's a built history of today's Europe in an extraordinary architecture. It has a high potential for cultural tourism, as an economic factor, as a living cultural and historical space for the needs of modern society.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">This potential is not sufficiently mobilised. Only very few fortifications are playing in the first class of well-managed, financed and promoted monuments at the tourist markets. It needs instruments and common transnational activities to capitalise this heritage in all regions. The European Cooperation Center of Fortified Heritage -ECCOFORT- in Berlin develops and practices a PROGRAMME FOR CAPITALIZING OF FORTIFIED MONUMENTS with 4 pillars:<\/p>\n\n\n<ul class=\"wp-block-list eplus-wrapper eplus-styles-uid-289157\">\n<li class=\"has-medium-font-size eplus-wrapper\">NETWORKING - to manage the tourism, marketing and transnational cooperation<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">RESEARCH - for a market-oriented systematisation, inventory and mapping<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">TOURISM - based on a powerful tourism brand and route \u201cFORTE CULTURA\u201d<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">MARKETING - with tailor-made instruments and campaigns for fortified monuments<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>Introduction: Fortified Heritage - potential for capitalising<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Europe as a continent has the largest cultural heritage and it is important to take care of this CAPITAL, to use it and to refine it socially. It is not for nothing that cultural tourism is a constantly growing economic branch, employer and innovation engine with income effects for cultural sites, cities and municipalities, retails, service, hospitality, catering, transport, guides, etc.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Culture routes are an important instrument to present this regional, national and European cultural heritage and to mobilise it as an economic factor. The culture route programme of the European Council strengthens this strategy. Themed culture routes make the cultural heritage visible and experienceable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>1. programme to capitalize the fortified cultural heritage in Europe<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The cultural heritage of fortified monuments belongs to the most important contemporary witnesses. It's a built history of today's Europe in an extraordinary architecture.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">It has a high potential for cultural tourism, as an economic factor, as a living cultural and historical space for the needs of modern society.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">This potential is not sufficiently mobilised. Only very few fortifications are playing in the first class of well-managed, financed and promoted monuments at the tourist markets. It needs instruments and common transnational activities to capitalise this heritage in all regions.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The European Cooperation Centre of Fortified Heritage -<strong>ECCOFORT<\/strong>- in Berlin, develops and practices a PROGRAMME FOR CAPITALIZING OF FORTIFIED MONUMENTS with 4 pillars:<\/p>\n\n\n<ul class=\"wp-block-list has-medium-font-size eplus-wrapper eplus-styles-uid-9aebd1\">\n<li class=\"eplus-wrapper\"><strong>RESEARCH<\/strong> - for a market-oriented systematisation, inventory and mapping<\/li>\n\n\n\n<li class=\"eplus-wrapper\"><strong>TOURISM<\/strong> - based on a powerful tourism brand and route \u201cFORTE CULTURA\u201d<\/li>\n\n\n\n<li class=\"eplus-wrapper\"><strong>MARKETING<\/strong> - with tailor-made instruments and campaigns for fortified monuments<\/li>\n\n\n\n<li class=\"eplus-wrapper\"><strong>NETWORKING<\/strong> - to manage the tourism, marketing and transnational cooperation<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>2. fortress RESEARCH for a market-oriented systematisation, inventory and mapping of fortified monuments<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Experts estimate the occurrence in Europe at around 5,000 fortified monuments from epochs after the introduction of fire weapons in the 14th century<sup>th<\/sup> and 15<sup>th<\/sup> century. That includes fortresses, fortified cities, fortified ideal cities, large fortification systems, fortified castles and palaces, fortified sacral buildings, fortified border and defence lines and bunker and bunker systems. It needs a typification of the monuments under the aspect of the tourist markets, as well as a mapping.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">ECCOFORT developed a uniform system of types and icons for graphic recognition of fortified monuments, oriented on the demands of tourist markets. This is on the way to becoming the standard in Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>3. fortress TOURISM based on a powerful tourism brand and cultural route \u201cFORTE CULTURA\u201d<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Fortified monuments have a very high touristic potential, but until today only a few of them benefit from that. They are uniting diverse offers\/attractions at one place and are often a touristic unique characteristic, which fascination spreads over all generation. They are emotionalising, authentic, incisive, cultural speciality with interesting history, tradition, nature and architecture, independent of trends, cycles and demographic development.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The European Culture Route of fortified monuments -FORTE CULTURA- provides for the first time a specialised touristic product for fortress tourism in Europe and furthermore, to experience the rich cultural offer.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Different travel recommendations such as sightseeing tours, study tours and excursions, cultural trips or adventure tours, car or bike tours address diverse target groups. The culture route is permanently developing and expanding with new themes and journeys with a high experience value.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">More than 100 fortresses from 12 European countries are implemented. It generates economic effects for the fortresses with more tourists, incomes and market presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>4. fortress MARKETING with tailor-made instruments and campaigns for European fortified monuments<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The fortress heritage needs a new quality of market presence. The quality and the marketing determine the economic success of tourist offers on the market.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">With the marketing programme for the Cultural Heritage Fortified Monuments, a significant gap will be filled. Fortress architecture and its experience value are for the first time presented nationally and internationally under a uniform brand and a coherent design. A new dimension of market presence of the fortified monuments is now possible. For this case there are two fields of acting:<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">1. marketing of the tourism product Culture Route \u201cFORTE CULTURA\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">2. marketing of single fortresses with its tourist offers<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Both are linked closely but can also be used separately.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The most important marketing goal is the placement of the Culture Route and its experience offers on the national and international tourism market. This way touristic economic effects for the participating fortified monuments and fortified cities are to be gained. Especially the number of visitors is to be increased and this way an economical, financial, social-cultural and memorial preserving impact for the fortified cities is to be initiated.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Furthermore, it is a goal to make the meaning of the rich, wide-spread cultural heritage visible and to improve the understanding in public, politics and the economy.<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">Via the portal <a href=\"http:\/\/www.forte-cultura.eu\">www.forte-cultura.eu<\/a>, the digital prints and publications are distributed, like the FORTE CULTURA-travel guide, the image prospect, newsletter etc. The portal links with the participating fortified monuments and the tourism organisations. Further e-marketing tools such as an event calendar, interactive maps, etc. are provided or are in development. At first, the campaign <strong>\u201cEUROPEAN FORTRESS SUMMER 2018\u201d<\/strong> in the European year of cultural heritage was successfully carried out. It's a signal for European cooperation of fortified monuments, as well as the best practice to show the fortified heritage at the tourist markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>5. fortress NETWORK to manage the tourism, marketing and transnational cooperation<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">\u201cFORTS-2-MARKET\u201d is the self-explanatory strategy of the \u201cEUROPEAN FORTRESS TOURISM AND FORTRESS MARKETING NETWORK reg.ass., which was founded in 2014 from 9 Fortification in 7 nations. This association of fortified monuments is a non-government organisation and wants to raise the quality level of the European fortress tourism and fortress marketing. Tourism shall generate new income in order to preserve and use the cultural heritage fortified monuments. The network manages the European culture route FORTE CULTIRA and the transnational cooperation of fortresses in marketing activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>6. capitalising effects of the fortified heritage<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">With these 4 pillars, there are many capitalising effects for the fortified heritage, such as:<\/p>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\"><strong>Economic effects:<\/strong><\/p>\n\n\n<ul class=\"wp-block-list eplus-wrapper eplus-styles-uid-05edf2\">\n<li class=\"has-medium-font-size eplus-wrapper\">Increase of income of fortified monuments by stronger touristic demand<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Increase of income of communal regions by higher utilization of touristic infrastructure and tourism economy, absorption of purchasing power<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Strengthen the competitiveness on the competitive tourism market<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Improvement of profitability of (public) investments into the touristic infrastructure, the touristic offer and the fortification<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Stimulating the expansion of tourist infrastructure<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Tendential relief of public budget and refinancing effects on public expenses<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Preservation or creation of employment and income<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Management of the monument, therefore preservation by usage<\/li>\n<\/ul>\n\n\n<p class=\"has-medium-font-size eplus-wrapper\"><strong>Social cultural effects:<\/strong><\/p>\n\n\n<ul class=\"wp-block-list eplus-wrapper eplus-styles-uid-8f04a3\">\n<li class=\"has-medium-font-size eplus-wrapper\">Pulling effect on touristic operators and therefore enrichment of cultural offers also for locals<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Integration of fortified monuments into the modern life of city and region<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Inclusion of fortified monuments into the local city and region development<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Strengthening of identity and life quality in the city\/community<\/li>\n\n\n\n<li class=\"has-medium-font-size eplus-wrapper\">Image win for fortified monuments, city and region and defining of unique characteristics<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading has-large-font-size eplus-wrapper\"><strong>7. conclusion<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size eplus-wrapper\">The programme for capitalizing is on a successful way with benefits for all participating fortified monuments. There is a good chance to use this initiative in the Mediterranean region as a chance to maintain, to use and to experience the rich and attractive cultural heritage fortified monuments, as well as to organize a strong and powerful transnational cooperation.<\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Research \u2013 Tourism \u2013 Marketing \u2013 Networking Dirk R\u00f6der The cultural heritage of fortified monuments belongs to the most important contemporary witnesses. It\u2019s a built history of today\u2019s Europe in an extraordinary architecture. It has a high potential for cultural tourism, as an economic factor, as a living cultural and historical space for the needs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[9],"tags":[6],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-sachartikel","tag-kulturerbe-festungen"],"_links":{"self":[{"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":2,"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":192,"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/posts\/190\/revisions\/192"}],"wp:attachment":[{"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eccofort.eu\/en\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}